• HOME
  • ABOUT
  • SERVICES
  • CASE STUDIES
  • CONTACT
  • THE BLOG
 

Still in the dark?

We're great. Here's proof.

Flashlight is engaged on a number of fronts with a variety of clients, which demonstrates our versatility and adaptability. No matter what the challenge or subject matter, no matter the size of the engagement, we combine excellent listening skills, creativity and outstanding execution with a desire to deliver the best-possible value to every project.

 

Marketing New Software

Flashlight is implementing a comprehensive marketing communications effort for ChamberExpress™, Advanced Computing Technologies' specialty website creation and management solution. This powerful suite of integrated tools is designed specifically to meet the needs of chambers of commerce across the country. Flashlight and ACT collaborate on marketing and communications strategy, create content for a monthly newsletter, develop sales materials and surveys, and have built a proprietary site-assessment tool to fill the prospective customer pipeline. To date, Flashlight's work has helped to generate over 1,500 prospects and contributed to 10 sales.

Public Health Education

                

Flashlight worked with an account team in the Atlanta office of this international PR firm to develop communications strategies for a public education program about oral rabies vaccination for rabid wildlife in the U.S. Flashlight was responsible for research among target audiences—including wildlife officials, plus development of outreach strategies and tactical ideas.

Web Project Management

Flashlight was engaged by digital marketing agency Media Firma to project-manage the creation and implementation of a new website for the Georgia Lottery Commission. Flashlight was the primary client contact for problem solving, managing production schedules, overseeing design reviews with the client, usability testing and other needs for implementation of the program.

Customer Feedback and
Sales Communications

HealthSystems is a specialized solutions and support company with a concentrated focus on the successful implementation of systems (practice management and electronic medical records) that help physicians and practice administrators run their medical offices with greater efficiency and effectiveness. The company's assignment: evaluate customer opinions about HS' products and services, and develop a marketing message platform and tactical plan that supports the sales team's new business development efforts while reinforcing existing clients' satisfaction. Now that the research, messaging and plans are complete, Flashlight is assisting with implementation of a variety of sales communications tactics.

Event Publicity

Flashlight was consulted on a fast-acting, cost-effective solution by the Arthritis Foundation (national headquarters) to augment an understaffed PR department. Flashlight planned and created a variety of publicity materials, both online and offline, to promote the American Juvenile Arthritis Organization's national parent/child conference.

Image Upgrade and
Enhanced Awareness

A U.S. Department of Defense Information Analysis Center operated by the Georgia Institute of Technology, SENSIAC provides information products and services to government organizations, companies and educational institutions that develop sensing technologies (from radar to biosensors) for U.S. defense. The center is required to market its services; Flashlight assists with strategic planning and tactical implementation—including a new tradeshow booth, collateral materials, PowerPoint presentations for top-secret briefings, etc.